Founded in Tokyo in 2024, HabiDojo emerged from a simple observation: despite having access to countless productivity apps and self-improvement resources, many people still found it challenging to develop lasting positive habits. The disconnect wasn't in the tools themselves, but in their approach to habit formation.
Drawing inspiration from kaizen methodology developed in Japanese manufacturing and business practices, our founders recognized that similar principles might be applied to personal development. By breaking down overwhelming goals into micro-steps, acknowledging small victories, and maintaining respectful accountability, individuals could explore sustainable improvement.